Tips on On Social Media Advertising
For a long time, many business owners have resisted or ignored direct social media advertising.
Tips for a successful social media advertising
Regular posting of advertisements
Placing periodic advertisements on the business social media account will produce limited results if any. Many people need to see an ad sometimes before deciding to investigate further. But it is important to avoid overdoing it as this may put off some potential customers. A maximum of five times per day should be sufficient.
Special discounts and promotions
Marketing surveys indicate that more people are likely to click on an advertisement with a discount offer. Therefore, a good social media advertisement should mention a discount.Discounts do not have to be only where there are large sales events.
Offering special deals and promotions to customers on social media can help to acquire even more clients and also assist in monitoring the rates of conversion. This helps a business to cultivate loyalty from such vital customers
Partnering with influential social media personalities
Companies are increasingly partnering with prominent social media personalities to push their brands online. Nowadays, consumers place a high premium on recommendations from friends, family and influential people on social media-more than from other types of paid marketing.
Content is king
It is crucial to post engaging and exciting content for consumers. When a business has enough content on its social media account, the followers of the page will share the content with others on their social media circles. This will result in more online exposure for the business. A reputation for great content means customers will be expecting more posts and products going forward.
Social media platform differentiation
One of the peculiarities of social media platforms is that each one attracts its unique audience and serves a particular purpose. For instance promoting a law firm on Instagram may not be very effective.
Marketing researchers have found that users of a platform like Twitter are likely to enjoy an advertisement with an attached image while Facebook users have been observed to prefer pictures and hate being asked for likes. Women have also been found to prefer Instagram and Facebook while men lean towards Google+ and Twitter.